Miral joins Abu Dhabi-based tourism and hospitality accelerator
Plug and Play Travel & Hospitality Innovation Platform to develop new tourism startups in MENA region
Miral, the operator of Abu Dhabi’s Yas Island tourist destination, has joined a new travel and hospitality accelerator run by Plug and Play and Abu Dhabi Global Market (ADGM).
Miral is a founding ecosystem partner of the MENA region Travel & Hospitality, which will be based at ADGM.
The partnership will give Miral the ability to connect directly with startups to develop new opportunities for Abu Dhabi’s leisure and tourism sector.
Miral is the developer and manager of Yas Island, home to Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi, Yas Links Golf Course, Yas Mall, Yas Marina Circuit, Yas Marina and seven hotels.
The program will commence in Q3 of 2019, and will be part of the Plug and Play global network of more than 10,000 startups and over 280 corporate partners in more than 25 locations globally.
Plug and Play's Travel & Hospitality Innovation Platform was founded in 2016 in Silicon Valley, focused on disruptive technologies to change the future of travel.
“Our role as a partner of the Plug and Play ADGM tech accelerator supports Miral’s strategy of approaching every opportunity with an innovation-led mindset, and our goal to encourage others to pursue innovation of their own,” commented Mohammed Al Zaabi, CEO of Miral.
“Innovation provides a powerful competitive edge in the experience economy – and more specifically, our industry, as the ingredient that elevates a project from good to ground-breaking. By championing inventive thinking among travel and tourism startups, we can ultimately help to boost Abu Dhabi’s appeal as an investment prospect.”
“We are humbled and proud to partner with Miral and support them in positioning Abu Dhabi as one of the most attractive destinations internationally for both tourism and investment. Our ultimate goal is to source the most disruptive talent from across the globe to support Abu Dhabi’s vision in becoming a regional hub for entrepreneurship and innovation,” said Omeed Mehrinfar, Managing Partner - Middle East, at Plug and Play.