Masabi launches Justride Validator, to provide affordable tap-and-ride ticketing
Justride Validator provides affordable account based ticketing
Transport ticketing company Masabi has launched a new multi-format ticket validation device that will allow passengers to pay for journeys directly through payment cards, smartcards or mobile devices.
The Justride Validator has been designed as an affordable terminal for use in trams and buses, that enables multi-format Account Based Ticketing (ABT). Passengers pay by tapping a contactless payment card, linked smartcard or mobile device to travel, without needing to purchase a ticket or understand fares.
The terminal supports all major ticketing formats including paper and mobile barcodes, contactless bank cards (cEMV) and smartcards (NFC), as well as bluetooth. Designed from the ground up, it possesses the necessary capabilities to meet the demands of account-based ticketing, even in large cities, all at a price point that for the first time makes next-generation ticketing accessible to transit agencies and operators in towns and cities around the globe.
The Justride Validator has been launched at the UITP Global Public Transport Summit in Stockholm which is taking place until 12th June.
“Ticketing using contactless bank cards and smart devices – it’s what passengers are expecting and what transport providers are demanding. However, the reality is that the hardware requirements have made it cost-prohibitive for many transit authorities around the globe. By failing to make tap and ride ticketing accessible to all transport agencies, the industry has been failing passengers,” said Brian Zanghi, CEO of Masabi.
“Through combining our SaaS approach, together with this innovative affordable hardware, we are fundamentally changing the economics of Account Based Ticketing, opening it up to cities and transport authorities of any size and budget.”
The new device provides a robust and reliable pole-mounted validation solution which is simple to install and maintain. It has been designed to meet accessibility standards, including US Americans with Disabilities Act and is EMV Level 1 and 2 Compliant with support for MasterCard, Visa, American Express, Apple Pay, Google Pay and others. It has built-in GPS and cellular connectivity, vehicle-wide and network-wide pass-back protection and much more. When passengers board their chosen mode of transit they simply tap their appropriate fare media, be that a pre-purchased ticket or account-based token.